Case Studies
Artist: Dusk
Song Title: "Sanctuary"
Release Date: January 7th, 2019
In honor of the Kingdom Hearts III video game release, Los Angeles-based alt-rock band Dusk paid homage to the video game series with their single release of “Sanctuary”, a unique atmospheric but heavy take on the ethereal masterpiece by Japanese-American singer, Utada Hikaru.
Romantic PR stepped in to help brand and market "Sanctuary" to the alternative rock, video game, and Kingdom Hearts community.
Campaign Results
+ 71,169 reach in new listeners
+ 39,481 streams
+ 13,872 monthly listeners
Total Playlist Reach
-Added to 8 alternative rock playlists (Reach: 62,493)
-Added to 8 Kingdom Hearts / video game playlists (Reach: 5,005)
-Added to 15 algorithmic Spotify playlists by Particle Detector (Reach: 3,671)